Adam Catzavelos, a South African man has been sacked from his family business after a making a racist slur in a video broadly shared on social media.
Adam filmed himself on a seaside, saying it was “heaven on earth” as there have been no black folks there. He mentioned a derogatory time period used traditionally by white folks to denigrate black South Africans at the same time as racism stays a significant challenge within the nation, the place white-minority rule led to 1994.
The hashtag #AdamCatzavelos started trending within the nation on Tuesday when the video went viral on social media. Twitter customers recognized Catzavelos and known as on companies to boycott his family’s firm, which manufactures marinades and sauces and the place he labored as a advertising and marketing director.
His brother, Nic Catzavelos, despatched an announcement to the BBC right this moment saying the family was “appalled” by the video and “rejected racism in any kind”.
“Adam Catzavelos has been dismissed with instant impact from the family business, St George’s Wonderful Meals, and his minority shareholding can be unwound as quickly as virtually attainable. Given the high-profile nature of this improvement, the business has been briefly closed for the safety of all its employees. We’ve got no additional remark at this stage” it mentioned.