Streaming platforms are co-opting TV’s timeslot playbook

Streaming platforms are co-opting TV’s timeslot playbook

Streaming TV hit its stride when “Home of Playing cards” made its sensational debut on Netflix in February 2013.

The community launched all 13 episodes of Season 1 directly — upending the marketing strategy that had ruled the tv enterprise for over 50 years. And viewers, given the choice of watching as many installments as they needed to, gorged themselves on the addictive Washington political cleaning soap opera, generally spending a dreary winter weekend stationed in entrance of their computer systems.

It took that one present to make broadcast tv — with its inflexible timeslots — appear to be an exhibition in Jurassic Park.

Positive, Netflix, Amazon and different streaming providers let subscribers customise their viewing, however there have been trade-offs. The water-cooler thrill of speaking about an excellent episode of a present was tougher to search out as a result of “Home of Playing cards” followers, for instance, had been all at totally different factors within the rollout. When you completed the season finale, it was straightforward to neglect concerning the sequence till it got here again a yr later with one other batch of 13 episodes.

Binge viewing might have modified the way in which we watched TV, however Tuesday’s announcement that “Mad Males” creator Matthew Weiner’s new sequence, “The Romanoffs” (premiering Oct. 12) can be the primary Amazon sequence to comply with a weekly schedule signifies there was some push-back — maybe by Weiner, whose “Mad Males” episodic previews had been so cryptic they may have been edited by the KGB (Weiner declined to remark for this piece).

The unique solid of CBS’ “Designing Girls” (clockwise from higher proper): Jean Good, Dixie Carter, Annie Potts and Delta Burke.©Columbia Photos/Everett Assortment

The weekly format has been a hit for Hulu’s “Handmaid’s Story,” which received Emmys and have become a sizzling subject of water-cooler dialog, and for its sequence “Fortress Rock,” which has been renewed for a second season (new episodes premiere every Wednesday). Will “The Romanoffs” — which tells the story of people that consider themselves to be descendants of the Russian royal household and contains a thousand cameo appearances — make streaming TV extra of a gourmand meal than an evening in entrance of open fridge door?

These Jurassic broadcast networks, with their old style weeknight timeslots, might have the final snort.

Tuesday’s different information — {that a} revival of CBS’ “Designing Girls” was within the works — made me scream, “Cease the insanity!” Did Diane English, creator of “Murphy Brown,” whose reboot premieres Sept. 27 on CBS, textual content “DW” creator Linda Bloodworth-Thomason and say, “Get out that IBM Selectric, honey. We’re sizzling once more”?

Like “Murphy,” “Designing Girls,” which aired from 1986 to 1993, was a left-leaning comedy whose main joke was that sequence star, the late Dixie Carter, was a staunch Republican. From 1989 to 1992, “Designing Girls” and “Murphy Brown” aired back-to-back in a profitable pairing. However “DM” by no means did seize the zeitgeist as did “Murphy Brown,” with its political humor. So why carry it again? Carter’s co-stars Annie Potts and Jean Good have jobs on different exhibits (“Younger Sheldon” and “Legion,” respectively) and Delta Burke has been out of the image for years. Just like the deliberate revival of “Frasier,” it looks as if one reboot too far.

So earlier than these “Petticoat Junction” nightmares set in, I entreat the networks to show these ill-advised sequence reboots into one-shot reunion TV motion pictures in the event that they want a nostalgia repair.

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