Famed Milan concept shop 10 Corso Como arrives in NYC

Famed Milan concept shop 10 Corso Como arrives in NYC

In 1991, Carla Sozzani created what’s broadly thought to be the world’s first concept retailer: Milan’s legendary 10 Corso Como. Housed in a former storage, the gallery-meets-boutique-and-restaurant showcases a novel mixture of style, design, images, music, books and artwork.

“10 Corso Como is about dwelling an expertise,” says Sozzani, a writer and former style editor. The retail pioneer now has shops across the globe, and final week opened her first US location — in New York’s historic Seaport District. Occupying all the first flooring of the previous Fulton Fish Market, the emporium options her signature gallery, backyard, café and restaurant. Right here, she talks shop with Alexa.

Carla Sozzani dreamed up the world’s first concept shop in 1991.Brett Wooden

Why did you select the under-the-radar Seaport district?
We’re solely opening in New York due to this location: the historic Fulton Market Constructing, well-known to so many New Yorkers as one of many first locations in town to purchase and promote items, established in 1822. The neighborhood is like a village — all the homes are low, and no automobiles! The ocean is right here, and the harbor the place New Amsterdam began. It’s additionally a spot the place many artists had their working studios in the 1960s. And the area! 28,000 sq. ft that we’ll encompass with a backyard. I really feel very a lot at house.

Your philosophy is sluggish purchasing, however New Yorkers are all the time in a rush. How will you get them to linger?
10 Corso Como is about purchasing with your whole senses, like a 3-D journal. The thought is to take your time, look on the displays, have a very good lunch al fresco or shop for a brand new fall coat. It’s a spot to meet pals and share values.

Your companion — Kris Ruhs, a Queens-born artist — designs the look of all of your shops. Was he amazed by the transformation of the neighborhood?
Kris was the one who was actually fascinated by the thought of opening in the Fulton Market Constructing. As a New Yorker, to be again in the realm that he knew in the ’70s and making a challenge has been a contented expertise for him.

Share a few of your favourite 10 Corso Como reminiscences. 

The opening on Sept. 9, 1991, was superb. We opened the shop at 9 a.m., however as we had spent the evening earlier than getting every little thing prepared, we had been leaving to go house to bathe whereas folks had been passing us to come back in. The exhibition of Helmut Newton’s images in 1993 was personally very thrilling. We had labored collectively in magazines, however this was a present about his work as an artist. There was a queue across the block.

Any surprising mishaps?
We had an exhibition of [designer] André Courrèges — ultra-modern, futuristic — and the electrical station for the entire space broke down. The present, and all of 10 Corso Como, was lit in romantic candlelight for all the night.

Describe your good day in New York.
Museums and a sluggish lunch with pals. No rush.


The brand new 10 Corso Como contained in the Fulton Market.

Brett Wooden.


10 Corso Como additionally options artwork galleries.

Brett Wooden


Brett Wooden


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