Red carpet fashion is no longer just for the ladies

Red carpet fashion is no longer just for the ladies

At the Golden Globes earlier this month, a svelte younger star turned heads strolling the carpet sporting a smooth, black-spangled Louis Vuitton harness with accompanying Cartier jewels.

It wasn’t the first time that Timothée Chalamet had stolen the highlight from his trendy feminine colleagues.

For A-list ladies and their groups, the energy of an ideal red-carpet second, replete with a stunning robe and glowing jewels, is readily obvious. However now that extra male stars are embracing fashion, they’re additionally reaping the advantages of peacocking, similar to constructive press and probably increased salaries, as public adoration results in highly-sought Hollywood and promoting gigs. And as the males’s purple carpet heats up, the enterprise of dressing guys for awards reveals and film premieres is beginning to sizzle, too. For all concerned — stars, stylists, designers and types alike — a outstanding males’s carpet primarily means one factor: alternative.

Now, the race to decorate the dapperest male stars of stage and display screen is on, as red-carpet danger takers similar to Chalamet and Donald Glover transfer the needle on what’s thought of acceptable for males’s night put on.

Donald Glover’s scarlet Ferragamo go well with matches the carpet.Getty Pictures

Because of this, manufacturers are providing male stars — and their stylists — larger monetary incentives to indicate off their wares at occasions than ever earlier than.

“Ladies are getting $60,000, $80,000 at the Oscars to put on a robe,” says stylist Van Van Alonso, who types Mahershala Ali, in addition to Large Sean and Miguel. “Now, males are [getting] little previous midway that.”

It’d take solely a matter of months for rising stars to grow to be marketable fashion plates.

Henry Golding, the chiseled main man from “Loopy Wealthy Asians,” is an adventurous dresser. However earlier than the blockbuster comedy — his very first movie — got here out this summer time it was nearly unattainable to get manufacturers to lend Golding clothes, stylist David Thomas remembers.

Stylist David Thomas
Stylist David Thomas attire Henry Goulding, Calvin Harris and others.Photograph by Phil Knott

“After we began working collectively [last spring], no person had heard of him,” Thomas — whose different purchasers embody John Legend, Lionel Richie and nation music up-and-comer Kane Brown — tells The Put up. Then, for CinemaCon in Las Vegas in April, Thomas put Golding in a slim becoming cornflower-blue ensemble by Sturdy Go well with, with a complementary floral button-down.

The daring look earned the actor his debut best-dressed nod in GQ’s high appears to be like of the week.

Golding’s buzz solely constructed up from there. Now, Thomas says he fields 5 to 10 requests per week from manufacturers wanting to decorate the newly minted matinee idol. “It was an enormous turnaround,” says Thomas of the months main as much as the “Loopy Wealthy Asians” premiere in August. “It’s actually thrilling to be on a best-dressed record . . . for somebody who was not identified, and just beginning out, that was an enormous increase for us.”

For males, coming right to red-carpet occasions has grow to be “a part of the day-to-day work of being a film star” based on movie star stylist Michael Fisher, who works with Adam Driver, Sam Rockwell and Ethan Hawke. “And it does make a distinction. It’s not just an outfit anymore; it’s furthering the actor’s profession and their model.”

Though wanting dapper can now improve male stars’ bankability with audiences and studios, and result in profitable secondary offers similar to clothes, accent or perfume endorsement offers, that wasn’t all the time the case.

“ ‘Fashion’ was type of a unclean phrase for guys,” says Thomas, who has been styling Hollywood celebrities for the previous 15 years. “When [actors] used to do any type of promoting, they used to do it in Japan or someplace the place they hoped no one would see it.

However now, it’s cool to have a model deal, it’s cool to be the face of a marketing campaign.”

Which means that — as with the girls’s carpet — the traces between fashion and promoting are getting blurrier.

76th Annual Golden Globe Awards - Arrivals
Billy Porter of FX’s “Pose” does just that on the 76th annual Golden Globes purple carpet in a customized Randi Rahm cape.

Getty Pictures

2017 Film Independent Spirit Awards - Red Carpet
Mahershala Ali at the Movie Unbiased Spirit Awards in Santa Monica in Prada.

Getty Pictures

2nd Annual Los Angeles Online Film Critics Society Award Ceremony
Rami Malek at the 2nd Annual Los Angeles On-line Movie Critics Society Awards in Hollywood in Berluti.

Getty Pictures

The 24th Annual Critics' Choice Awards - Arrivals
John Legend (in Ermenegildo Zegna XXX) and Chrissy Teigen at the The 24th Annual Critics’ Selection Awards in Santa Monica.


76th Annual Golden Globe Awards - Arrivals
Darren Criss (in Dior) at the 2019 Golden Globes.


"Beautiful Boy" UK Premiere - 62nd BFI London Film Festival
Timothee Chalamet attends the UK Premiere of “Lovely Boy” in Alexander McQueen.

Tim P. Whitby/Getty Pictures for B

'Crazy Rich Asians' Premiere In Singapore - Red Carpet
Henry Golding attends the Singapore premiere of ‘Loopy Wealthy Asians” in Tom Ford.

Getty Pictures

76th Annual Golden Globe Awards - Show
Andy Samberg wears Suitsupply alongside Sandra Oh on stage at the 2019 Golden Globes.

NBCUniversal through Getty Pictures

Warner Bros. Pictures' "Crazy Rich Asians" Premiere - Red Carpet
Henry Golding (in Tom Ford) at the premiere of “Loopy Wealthy Asians” in Hollywood.

Getty Pictures

'Bohemian Rhapsody' World Premiere - Red Carpet Arrivals
Rami Malek at the world premiere of “Bohemian Rhapsody” in London.

Mike Marsland/WireImage

The 24th Annual Critics' Choice Awards - Arrivals
Timothee Chalamet (in a graphic Alexander McQueen go well with) arrives at the Critics’ Selection Awards in Santa Monica.


'Bohemian Rhapsody' Premiere In Tokyo
Rami Malek attends the “Bohemian Rhapsody” premiere in Tokyo, Japan.



View Slideshow

Rami Malek is a face of Dior Homme, and in order that’s incessantly what the “Bohemian Rhapsody” star dons for his occasions. Celebrity DJ Calvin Harris, a David Thomas consumer, has a contract with Emporio Armani, subsequently he wears the Italian home’s fits on the purple carpet as properly. (“It’s actually cool, however I discover it difficult to all the time put him in a single model,” Thomas says.)

Even the guys who don’t have the most coveted fashion contracts are selling one thing, says Fisher. “Just about all of my guys have watch ambassadorships, in order that they’re all the time sporting their timepieces.”

Alonso confirms this. “Right down to the cuff hyperlinks, persons are getting cash [to wear them],” she tells The Put up. “Right down to the socks.”

Whereas Alonso says she will get why some stars and their stylists take the money, she and her purchasers don’t. They like having the freedom to put on no matter they need, nevertheless they need and to help rising designers. (Ali, for occasion, repeatedly wears Zegna, but additionally steps out in lesser-known labels, together with Israel Valencia and Dzojchen.)

Manufacturers perceive that, at this specific second, there’s no higher option to amplify their publicity than by getting an merchandise on the purple carpet. With the elevated world concentrate on males’s awards-show fashion, designers can hope for a number of viral mentions — on fashion web sites, blogs and social media — in the days and even weeks following an occasion.

WEST HOLLYWOOD, CALIFORNIA - JANUARY 06: Andy Samberg Celebrates with Tequila Don Julio 1942 at their private Golden Globes After-Party on Sunday, January 6 2019 in West Hollywood, California. (Photo by Rich Polk/Getty Images for Tequila Don Julio 1942)
Andy Samberg at Tequila Don Julio’s Golden Globes after-party.Getty Pictures

For the Golden Globes earlier this month, Dutch menswear label Suitsupply loaned host Andy Samberg various totally different appears to be like for the present itself, and for his promotional tour that preceded it. Samberg isn’t a paid ambassador — his stylist Sam Spector is merely a fan of the line, says the model’s vp, Nish de Gruiter — however the finish end result is the similar both method: Audiences see the comic sporting Suitsupply.

Samberg appeared onstage in a blue velvet scarf collar tuxedo and, days after the Globes, “in New York and LA, we noticed individuals coming in and asking for it, and positively noticed an uptick in gross sales on that individual mannequin,” de Gruiter tells The Put up. (In contrast to the dear Versace and Stella McCartney couture robes co-host Sandra Oh wore that night time, Samberg’s Suitsupply threads are fairly inexpensive, with full tuxedos obtainable for $599.)

However the movie star impact goes past just quantifiable purchases, de Gruiter explains.

Samberg additionally wore the model’s Lazio inexperienced velvet tuxedo jacket ($399) for a pre-Globes unfold in the Hollywood Reporter. By modeling an out-of-the-box look, past the conventional black and white, he will get guys pondering, says de Gruiter: “Like, ‘Hey, what else can I put on past the fundamentals?’ ”

Fisher hopes that the transactional facet of the carpet doesn’t develop to overshadow the fashion. “I like constructing relationships with manufacturers,” he says, referring to the mutually helpful — however not contractual — connections that kind when designers lend repeatedly to sure actors.

“I believe it makes purple carpet styling extra attention-grabbing when these [relationships] exist, relatively than it just being like, ‘Right here’s X quantity of {dollars} for you to place this tuxedo on [your client].’ ”

Leave a Reply

Your email address will not be published. Required fields are marked *