Not solely does the brand new Vampire Weekend video “Sunflower” showcase Zabar’s and Barney Greengrass — two Higher West Facet establishments — but it surely options two iconic New Yorkers: Jerry Seinfeld and Fab 5 Freddy.
“That’s kinda dope,” says Freddy (actual title: Fred Brathwaite), a hip-hop pioneer who rose to fame because the host of “Yo! MTV Raps” within the late ’80s. “They have been telling me, ‘It’s simply you and Jerry Seinfeld [doing cameos].’ I’m like, ‘Oh s - - t! . . . That’s like a novel type of taste proper there.’ I hope Jerry feels the identical manner.”
Freddy pops up at Zabar’s, whereas Seinfeld turns up at Barney Greengrass within the Jonah Hill-directed video, which additionally options Vampire Weekend lead singer Ezra Koenig and the Web guitarist Steve Lacy. The clip, which can go away your head spinning with its fixed twirling, was shot final month — in good half, whereas prospects went about enterprise as normal.
For many of the day shoot at Zabar’s, prospects “had entry to every thing,” says Jonathan Nunez, a supervisor who was working throughout filming. “Some have been shocked, some have been excited, however in fact some New Yorkers, like New Yorkers are, weren’t so excited, you understand? . . . Some don’t give a rattling.”
On the Barney Greengrass shoot, “it was intermittent lockdown,” says proprietor Gary Greengrass. “We closed for a part of it and have been open for different elements of it.”
A number of the Barney Greengrass prospects had a extra acquainted connection to Hill, who has a house in Manhattan. “Some individuals knew Jonah personally, not simply as a star,” says Greengrass, noting that seeing stars is “simply a part of the feel whenever you’re a New Yorker. [People] discover it thrilling, however on the identical time they go about their enterprise.”
Though Greengrass “wasn’t acquainted with their music” earlier than, he heard plenty of Vampire Weekend that day — albeit the identical tune repeatedly. “It’s an important track,” he says of “Sunflower,” a unusual ditty from VW’s upcoming “Father of the Bride” album. “They have been enjoying it typically sufficient right here that day, however you understand what, I loved it . . . It had just a little Jewish beat to it.”
Nunez, although, was much less impressed. “I believed it was OK — it was nothing out of this world,” he says.
However the meals at Zabar’s went over a lot better with the video crew: “That they had no matter they wished . . . tuna salad sandwiches, Nova [salmon], babka,” says Nunez. “A few of them took issues dwelling.”
Seinfeld has picked up loads of to-go orders from Barney Greengrass. “He’ll are available and eat or take one thing to go, or we’ll [deliver] it over to him,” says Greengrass. “Jerry eats all of it. He loves Nova, eggs and onions.”
Freddy acquired concerned with the “Sunflower” shoot as a result of Mikey Alfred — who he calls his nephew — is the video producer, and he’s a fan of each Zabar’s and Barney Greengrass.
“I reside in Harlem, which isn’t removed from there, so generally I come down,” says Freddy. “If you would like that basically good Nova, that basically good lox . . . you gotta go to locations like that which have the highest of the road.”