Nigeria stands as a nation abundant with a thriving population of dynamic, determined, and spirited young individuals who possess an unwavering commitment to accomplishing their aspirations. These vibrant youths exhibit resilience in the face of challenges and embrace their boundless energy to pursue their dreams with unwavering determination. Unfortunately, they have been let down by their leaders, but this has not deterred their resolve to make positive changes, take the bull by the horns and rebrand their nation into one that they can be proud to associate with. One such Nigerian who has gone the extra mile to put the country in a positive spotlight globally is Hilda Baci.
Hilda Baci is a young, brilliant chef who is passionate about sharing Nigeria’s rich culinary legacy with the rest of the world. She set out to break the record for the longest individual cooking marathon in pursuit of her aim of becoming acknowledged as a cook on a global scale. From May 11 to May 15, she worked nonstop for an amazing 100 hours to accomplish her goal and break the previous record. On Monday, May 15, 2023, at approximately 11:00 p.m., Hilda had already completed an outstanding milestone of 100 hours and 40 minutes of continuous cooking. This incredible feat shattered the previous world record held by Indian chef Padma
At the Amore Gardens in Lekki, Lagos State, Nigeria, Hilda’s historic effort to break the Guinness World Record for the Longest Cooking Marathon took place. The large space at this location made it possible to put up the various cooking stations and equipment needed to make more than 100 different dishes. The occasion included a carnival-like celebration of food, culture, and entertainment in addition to a cooking marathon.
During the Hilda Cook-a-thon, Hilda showcased her culinary skills by preparing a diverse range of delicacies, including local Nigerian dishes and international cuisines. Some of the dishes prepared included the renowned Nigerian jollof rice, fried rice, efo riro, vegetable soup, chicken curry, and lasagna. These dishes were carefully prepared and presented to meet the Guinness World Record standards, ensuring that they were of high quality, safe, and hygienic.
Hilda’s remarkable triumph is a moving monument to both her superb culinary abilities and persistent will, as well as to the resiliency and fortitude exemplified by Nigerian youngsters. Her success not only puts Nigeria in the spotlight on a worldwide scale, but it also serves as a tribute to young Nigerians’ unwavering pursuit of their aspirations. By accomplishing this amazing feat, Hilda has broken down barriers and demonstrated the great potential and desire that youngsters in our nation possess, motivating others to pursue their passions with tenacity and leave their mark on the world.
Who Is Hilda Baci
Hilda Baci, a talented cook, was born on September 20, 1996, in Akwa Ibom State, a vibrant and economically significant region in Nigeria. The state is renowned for its rich cultural heritage and is home to over 6 million people from various ethnic groups, including the Ibibio, Annang, and Oron. Hilda Baci, whose full name is Hilda Effiong Bassey, is not just an ordinary cook. She has a unique approach to cooking and emphasises the importance of love and passion in the preparation of food. In one of her recent interviews, she mentioned that she cooks with love from her heart and how her mother inspired her culinary skills and techniques.
She attended Madonna University, the first Catholic university in Nigeria, where she obtained a degree in Sociology. Hilda’s academic background has not stopped her from pursuing her passion for cooking, and she has gone on to make a name for herself in the culinary world. Hilda was born to Mr. and Mrs Effiong Bassey.
Hilda is a woman with many qualities and a strong spirit, much like many other Nigerians. Her career as a TV producer, actress, businesswoman, and head chef at her own restaurant, FoodbyHilda, are just a few examples of how she has proven her adaptability in a variety of occupations. Her success in several professions demonstrates her ingenuity, versatility, and drive to be successful in all she does.
Hilda has established a reputation for herself in the entertainment world as a TV producer and actor, exhibiting her acting talents and originality in many shows. She has proven to be adept at bringing characters to life on screen, and as a result, both fans and peers have praised and admired her work.
Hilda has demonstrated her ability and business sense as an entrepreneur.
What it means for Hilda’s brand
Once Hilda’s Guinness World Record for the Longest Cooking Marathon by an Individual is formally recognised, it transforms into a superb marketing tool that may greatly boost brand awareness and provide her brand, FoodbyHilda, a competitive edge. The brand’s online presence can be boosted by using this awareness to draw in more customers, produce press coverage and social media buzz, and attract more media attention.
A brand may benefit greatly from the media coverage and notoriety that result from breaking a Guinness World Record. News organizations are frequently eager to highlight such accomplishments, giving FoodbyHilda free publicity and promotion. This media attention may have a snowball effect, generating more natural shares and mentions on social media sites and expanding the brand’s reach.
In addition to greater exposure, achieving a Guinness World Record can position the FoodbyHilda brand as a pioneer in the hospitality sector, improving its standing and image. This notoriety may make it simpler for the brand to draw in prospective consumers, partners, and investors who are looking to work with a respected and well-established company.
The Guinness World Record may provide FoodbyHilda with a competitive edge (USP). It is an amazing accomplishment that sets the brand apart from competitors in the same field, making it simpler for customers to recognize and remember the brand. Market share may be increased and consumer loyalty can be increased by utilizing this USP and competitive edge.
About Guinness World Record For Longest Cooking Marathon By An Individual
The Guinness World Record (GWR) for the Longest Cooking Marathon by an individual is an achievement recognised by the Guinness World Records, a reference book published annually that features world records of human achievements and extremes. The Longest Cooking Marathon category recognises individuals who have cooked continuously for an extended period of time without sleep or rest.
The guidelines for the Longest Cooking Marathon dictate that the cooking must be carried out by a single individual and must be uninterrupted, with the exception of a five-minute break or rest period for every hour of cooking. This equates to a total of one hour of rest for every 12 hours of cooking. The food must be prepared in accordance with the standard health and safety regulations, and the cooking should be monitored by independent witnesses to ensure that the rules are being followed.
This record category attracts individuals from diverse culinary backgrounds, including professional chefs, home cooks, and cooking enthusiasts. It serves as a platform to highlight the passion and expertise of individuals who dedicate themselves to the culinary arts.
The record for the Longest Cooking Marathon has been broken several times over the years, with participants from different parts of the world attempting to set new records. The current record for the Longest Cooking Marathon is held by Hilda Baci, a Nigerian cook, who cooked for 100 hours non-stop (awaiting official confirmation from GWR), breaking the previous record held by Indian chef Lata Tondon, which was at 87 hours, 45 minutes and 00 seconds on September 7, 2019.
On May 15, GWR confirmed Hilda’s attempt to break the world record for the longest cooking marathon and tweeted about it. They acknowledged her impressive feat and stated that they needed to review all the evidence thoroughly before officially confirming her record.
we're aware of this amazing record attempt, we need to review all the evidence first before officially confirming a record 💫 https://t.co/loGnAY8yKE
— Guinness World Records (@GWR) May 15, 2023