Frame Launches First Jewellery Collaboration with Mejuri

Avatar Kartia Velino | October 22, 2020 1 View 0 Likes 0 Ratings

1 View 0 Ratings Rate it

Spread the love
Photograph courtesy of Mejuri

Canadian jewellery brand Mejuri has teamed up with cult American clothing brand Frame on a limited edition new collab that will gives you everything you need to get ready for a Zoom call.

The 10-piece collection – which will be available to purchase from October 26 – brings together “a distinctly European aesthetic and 70s style influences” according to a release. The collab marks the first ever jewellery collection for Frame.

frame mejuri
Photograph courtesy of Mejuri

In the collection you’ll find four pieces of wear-with-everything jewellery: textured gold hoops, gold chain hoops, a statement chunky chain necklace and a matching bracelet. As for the clothes, you’ll be able to elevate your WFH wardrobe with ease thanks to vintage denim in three different washes, a classic button down shirt, blazer, three cardigans and two statement-shoulder tees. The jewellery items (priced from $200-$685) will be available to purchase via Mejuri’s website and stores and Frame’s website and select stores. The clothing collection (priced from $200-$902) will be available exclusively via Frame online and in-stores.

Speaking of the partnership, Mejuri CEO and co-founder Noura Sakkhija, said, “We’re excited to be collaborating with a brand that emulates our goal of creating a new type of luxury; a wardrobe of high quality pieces that require no occasion. When designing, we were always thinking of how our jewellery can enhance and compliment Frame’s everyday essentials and working with [Frame co-founders] Erik [Torstensson] and Jens [Grede] allows us to push the boundaries and create the ultimate everyday wardrobe.”

frame mejuri
Photograph courtesy of Mejuri

Torstensson and Grede praised the Toronto-based jewellery brand for its expertise in the jewellery industry. Of the collection, Torstensson said, “Each piece from the collection pairs effortlessly with one another and complements the inherent style and ease of our customers.”

If you’re ready to give up your sweatsuit but still want a low-effort, high-impact look for your next virtual meeting, this capsule will give you just that.


1 View 0 Ratings Rate it

Written by Kartia Velino