French Montana, a renowned recording artist, philanthropist, and entrepreneur, has made a remarkable contribution to the impoverished community of Makoko, located on the coastal waters of Yaba, Lagos Mainland. In a show of support for the community where he recently filmed his music video “Wish U Well,” Montana has generously donated 500 canoes.
This act of charity not only provides essential resources for the community but also boosts the local economy by employing local craftsmen. Montana’s commitment to giving back to communities in need is evident, as he deeply connects with the people, culture, and understands the importance of supporting the local ecosystem.
This isn’t the first time French Montana has made a significant impact on underserved communities. Six years ago, during the release of his hit record “Unforgettable,” Montana joined forces with the local community in Uganda to build the Suubi Health Center. Through his financial contributions, matched by others, thousands of underserved mothers, women, and children across 55 remote villages gained access to essential maternal healthcare, thanks to the partnership with Global Citizen and Mama Hope.
The backdrop for the “Wish U Well” music video, Makoko, showcases the resilient spirit and vibrant culture thriving within the city. Beyond its captivating visuals and resonant lyrics, the release of the music video signifies a groundbreaking philanthropic initiative, demonstrating Montana’s unwavering commitment to driving positive change.
Collaborating with Swae Lee, gamma., and SALXCO, French Montana has donated 500 wooden canoe boats to Makoko, a community of 200,000 people facing frequent flooding threats. Situated in Lagos, Nigeria, Makoko was once a lively “fishermen’s village” with homes built on stilts along the Lagos Lagoon. However, pollution and sewage drainage complications have posed significant challenges to the community.
To ensure the success of this initiative, Montana and his partners have devised a clear plan. The large financial contribution will fund the production of the 500 boats, with an estimated delivery time of four months. By December, just in time for Christmas, all 500 boats will be available to transport residents and goods, serving as essential tools in navigating the challenges posed by the water.
Montana, who immigrated from Morocco, emphasizes the importance of giving back to African communities, the place that raised him. Inspired by the daily struggles and aspirations of Makoko’s wider community, Montana feels motivated to make a difference and impact change.
Earlier this summer, Montana announced a partnership with “gamma.,” a multimedia platform that prioritizes artists and offers a range of creative and business services. This collaboration coincided with the release of Montana’s latest single and video for “Good Summer,” featuring the timeless allure of Wayne Wonder’s iconic hit “No Letting Go” with the irresistible groove of Nuskie’s “New Orleans Bounce.”