Loewe Just Launched a New Upcycling-Focused Collection

Avatar Kartia Velino | October 29, 2020 0 Likes 0 Ratings

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Photography courtesy of Loewe.

Parkas, colour-blocked knits and a convertible backpack are key pieces from today’s launch.

With its utilitarian design focus and use of upcycling, Loewe’s new Eye/Loewe/Nature offering brings together some very key concepts for 2020: being sustainably-minded and ready for anything.

“The Loewe man, in my vision, is an escapist just as much as he is practical: someone who loves adventures, of any kind, and has a fondness for the great outdoors,” creative director Jonathan Anderson said in a statement about the collection, which launched today. “These two elements come together in [this] collection of technical essentials designed to dive in to nature, as the name itself suggests.”

upcycled design
Photography courtesy of Loewe.

Within the selection you’ll find parkas, patchwork shirting and trousers, as well as accessories like a convertible backpack made by reusing fabric from old camouflage jackets, a detachable drink cozy, toques, gloves and a rugged take on an athleisure sneaker.

Bolstering Loewe’s reputation as a highly craft-centric luxury label, materials featured in the collection range from upcycled cotton to knits crafted with recycled plastic bottles, with cold weather items incorporating Gore-Tex for the seasonal dip in temperature.

Also of note is Loewe’s use of proceeds from sales of the collection’s items; 15 euros from each piece sold will go to environmental causes.


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Written by Kartia Velino