Manchester United, one of the top English Premier League teams, has recently announced Nigerian singer Adekunle Gold as the brand ambassador for their latest fashion collection. This collaboration comes on the heels of Adekunle Gold receiving a personalized Manchester United jersey from Adidas in October 2022.Today, on September 12th, 2023, Manchester United and Adidas have introduced a line of stylish streetwear for the upcoming 2023/24 season. This partnership brings Manchester United’s brand beyond the football pitch and into the realm of fashion, combining the red devil’s identity with contemporary style and comfort.
The LFSTLR collection, as stated on Manchester United’s official website, allows fans to show their support for the club in every aspect of their lives. Inspired by the beautiful game, this collection offers a unique opportunity for Manchester United supporters to express their club pride through distinctive and comfortable streetwear.
Adekunle Gold, a devoted Manchester United fan, took to his verified social media handle to express his excitement and gratitude for becoming one of the faces of this new collaboration between Manchester United and Adidas. In his post, he wrote, “Kicking it with the best football club in the world @ManUtd GGMU @adidasfootball .”
Manchester United, through their Instagram page with 63 million followers, also shared the news and revealed that the LFSTLR range features Adekunle Gold and other notable personalities. The post read, “Introducing the LFSTLR range — inspired by the game, made for the culture. Starring: @AdekunleGold @TheKTNA And more… .”